Hard prerequisites
None for Track 1. Track 2 only: basic familiarity with visual layout (Track 1 or equivalent).
// DIGITAL MARKETING FOUNDATIONS
Digital Marketing Foundations - Poster and Video Editing with AI
Design professional posters, social media creatives, and short-form video content using Canva, AI image generation, and Adobe Premiere.
5–10 days · Practical, portfolio-building
In-Person
Online
Hybrid
Two tracks. One portfolio. Creative skills that employers actually hire for.
Every business, agency, and personal brand needs visual content. Posters for events. Social media creatives for Instagram and LinkedIn. Short-form video for Reels, Shorts, and ads. The people who can produce this content quickly and professionally are in demand across digital marketing teams, creative agencies, D2C brands, and freelance markets.
This program is split into two tracks. Track 1 (Days 1-5) covers design: visual fundamentals, Canva, brand consistency, social media formats, and AI image generation. Track 2 (Days 6-10) covers video: Adobe Premiere Pro, editing rhythm, text and audio, and short-form video production for social platforms.
You can enrol in Track 1 only (5 days), Track 2 only (5 days, design basics recommended), or the full 10-day program. Every day produces portfolio-ready output. AI tools accelerate production, but the craft comes first: layout, typography, colour, pacing, and storytelling. By the end you walk out with a design portfolio and, if you complete Track 2, edited video samples you can show in interviews or client pitches.
Ready for the full marketing program? See AI-Native Digital Marketing for SEO, paid ads, analytics, and a Live Campaign Month.
Built for creators, marketers, and career switchers
This program is designed for:
- Commerce, arts, and communications graduates who want practical creative skills for marketing and agency roles
- Digital marketing trainees who can write and plan campaigns but need design and video production capability
- Small business owners and entrepreneurs who want to create their own posters, social posts, and promo videos without hiring a full creative team
- Freelancers building a service offering in social media management, content creation, or local business marketing
- Students preparing for the AI-Native Digital Marketing flagship program who want visual production skills before the full four-month track
There is no design or video background required. Track 1 starts from absolute zero. Track 2 assumes you can follow a brief and understand basic visual composition from Track 1 or equivalent self-study.
This program is not for:
- Professional graphic designers or video editors seeking advanced motion graphics or cinema-grade post-production (this is marketing-focused production, not film school)
- Students who want theory without daily hands-on output. Every session produces work you add to your portfolio.
Straightforward entry requirements
Soft prerequisites
Comfort using a laptop, browser, and file folders. Good visual judgment helps but is not required on day one. For Track 2, a machine that can run Adobe Premiere Pro (Windows or Mac, 16 GB RAM recommended).
Setup required before day one
Canva account (free tier is sufficient for Track 1). Adobe Creative Cloud trial or student plan for Premiere Pro (Track 2). Google Drive or similar for storing exports. Full setup guide sent after enrollment. Track 1 setup takes about 15 minutes.
Track 1: Design. Track 2: Video.
Track 1: Design (Days 1-5)
Visual fundamentals, Canva workflows, brand consistency, social media formats, and AI-assisted image generation. You finish Track 1 with a design portfolio of posters, social creatives, and branded assets.
Removes the mystery from design. You understand why some visuals look professional and others do not, set up your Canva workspace, and produce your first marketing-ready graphic on day one.
Topics
- What makes marketing design work: hierarchy, contrast, alignment, repetition, proximity
- Colour theory for marketing: primary palettes, complementary colours, accessibility and readability
- Typography basics: font pairing, heading vs body, when decorative fonts help and when they hurt
- Canva interface: templates, elements, text, uploads, brand kit intro
- Export settings: PNG vs JPG vs PDF, resolution for print vs digital, file size for social upload
Hands-on
- A simple event announcement poster (date, venue, headline, CTA)
- A before-and-after comparison: redesign a cluttered flyer into a clean layout
- Export the same design in print-ready and Instagram-ready sizes
Teaches brand consistency: the colours, fonts, and layout patterns that make a business recognisable across every touchpoint. You design posters that look like they belong to the same brand.
Topics
- Brand kit in Canva: logo placement, colour codes, font locks, spacing rules
- Poster anatomy: headline, subhead, visual anchor, body copy, CTA, contact details
- Print poster specs: A4, A3, bleed margins, safe zones
- Digital poster specs: WhatsApp status, Facebook event cover, LinkedIn event banner
- Using photos vs illustrations vs icons: when each works for local and digital campaigns
Hands-on
- Build a mini brand kit for a fictional local business (café, coaching centre, or boutique)
- Design three poster variants for the same offer: grand opening, discount sale, workshop registration
- Peer review: swap designs and give structured feedback on hierarchy and readability
Social platforms have different sizes, safe zones, and audience expectations. This day teaches you to produce a week's worth of on-brand social content in one session.
Topics
- Platform dimensions: Instagram feed, Stories, Reels cover, LinkedIn post, Facebook cover, YouTube thumbnail
- Content types: promotional, educational, testimonial, behind-the-scenes, carousel slides
- Carousel design: consistent slide templates, swipe-worthy hooks, CTA on the final slide
- Canva templates vs custom layouts: when to start from scratch
- Batch production workflow: one brand session, multiple posts scheduled
Hands-on
- A 5-post Instagram carousel explaining a product or service
- Three standalone feed posts (promo, tip, social proof)
- One LinkedIn thought-leadership graphic with readable text at mobile size
AI can generate images in seconds. The skill is knowing when to use it, how to prompt effectively, and how to combine AI output with Canva layouts for professional results.
Topics
- Canva AI, Adobe Firefly, and free alternatives: strengths and limitations of each
- Prompt writing for marketing: subject, style, mood, composition, negative prompts
- Copyright and originality: what you can use commercially, disclosure expectations, brand safety
- Editing AI output: cropping, colour correction, text overlay, combining with stock elements
- When not to use AI: logos, exact product photos, faces of real people without consent
Hands-on
- Generate three background images for social posts using different prompt strategies
- Build a complete ad creative: AI background + Canva typography + brand colours
- A/B comparison: same brief, template-only vs AI-assisted, evaluate which performs better visually
Track 1 culminates in a presentable design portfolio. You polish your best work, write brief case descriptions, and present to the group as you would in an interview or client pitch.
Topics
- Portfolio curation: quality over quantity, showing range without inconsistency
- Case study format: client/brief, challenge, approach, deliverables, outcome
- Presenting design work: walking through decisions on colour, layout, and platform choice
- File organisation: naming conventions, folder structure, backup on Drive
Hands-on
- Capstone: a complete campaign kit (poster, 3 social posts, 1 carousel) for one brand brief
- 5-minute portfolio presentation with trainer feedback
- Export package ready to share via PDF or Behance/Canva portfolio link
Track 2: Video (Days 6-10)
Adobe Premiere Pro fundamentals, editing rhythm, text and audio, and short-form video for Reels and Shorts. You finish Track 2 with edited video samples ready for your portfolio or social channels.
Introduces the language of video editing: timeline, clips, sequences, and export. You install Premiere, import footage, and produce your first edited clip by end of day.
Topics
- Video formats and codecs: MP4, MOV, resolution, frame rate, aspect ratio (16:9 vs 9:16)
- Premiere Pro workspace: Project panel, Source monitor, Timeline, Program monitor
- Importing and organising media: bins, labels, proxy workflow intro for slower machines
- Basic cuts: razor tool, trim, ripple delete, snapping
- Export for social: H.264, preset selection, bitrate basics
Hands-on
- Import provided B-roll and trim a 30-second highlight reel
- Export the same sequence for YouTube (16:9) and Instagram Reels (9:16) crop
Good editing is invisible. This day teaches cut points, pacing for attention, and the rhythm that keeps viewers watching past the first three seconds.
Topics
- Cut types: hard cut, J-cut, L-cut, jump cut (when it works for social)
- Pacing for short-form: hook in first 2 seconds, pattern interrupts, beat-matched cuts
- B-roll integration: covering jump cuts, illustrating voiceover, visual variety
- Transitions: when dissolves and wipes help, when they look amateur
- Keyboard shortcuts for speed: the edits that save hours on client work
Hands-on
- Edit a 60-second talking-head clip with B-roll coverage
- Two versions of the same content: slow pacing vs fast social pacing, compare retention feel
Most marketing video needs titles, lower thirds, captions, and clean audio. This day covers the production elements that separate amateur edits from client-ready deliverables.
Topics
- Essential Graphics panel: titles, lower thirds, animated text intro
- Captions and subtitles: manual vs auto-transcribe, readability on mobile, safe zones
- Audio levels: normalising dialogue, background music ducking, avoiding clipping
- Music selection: royalty-free sources, mood matching, loop-friendly tracks
- Colour correction basics: exposure, contrast, white balance for consistent look
Hands-on
- Add branded lower thirds and end card to an existing edit
- Full audio mix: voice, music, one sound effect, export with correct loudness
- Caption a 45-second clip for silent autoplay on Instagram
Short-form video is the highest-volume content type in digital marketing. This day focuses on vertical format, hooks, and the edit patterns that work on Instagram Reels, YouTube Shorts, and paid social.
Topics
- 9:16 composition: subject placement, text safe zones, thumb-stop visuals
- Hook structures: question, bold claim, before/after, pattern interrupt
- Trend-aware editing: pacing borrowed from high-performing formats (without copying copyrighted audio)
- Combining Canva static assets with Premiere motion: logo animations, text pop-ins
- Export specs per platform: Reels, Shorts, Meta ads, file size limits
Hands-on
- Three Reels/Shorts from one brief: tip video, promo video, testimimonial-style clip
- Use AI-generated or Canva visuals as intro frames, edit to video in Premiere
Track 2 ends with a polished video portfolio and a presentation that demonstrates you can take a brief, edit to platform specs, and explain your creative decisions.
Topics
- Portfolio reel structure: best work first, 60-90 second showreel for job applications
- Hosting and sharing: YouTube unlisted, Google Drive, portfolio site embeds
- Client handoff: final files, aspect ratio variants, naming for the marketing team
- Full-program students: combining design portfolio (Track 1) with video samples (Track 2)
Hands-on
- Capstone: one 60-second promo video from script to final export (all Track 2 skills combined)
- 5-minute presentation: brief, edit decisions, platform versions delivered
- Optional: students who completed Track 1 present the full design + video package
What you will use to create
Design (Track 1): Canva (including Canva AI), Adobe Firefly, Google Drive for asset storage, optional free stock sources (Unsplash, Pexels)
Video (Track 2): Adobe Premiere Pro, Adobe Media Encoder for export, royalty-free music libraries, phone or provided B-roll footage
AI assistance: Canva AI and Firefly for image generation; ChatGPT or Claude for script drafts and caption ideas (always edited and verified before publish)
Alternative video editor: DaVinci Resolve is free and professional-grade. We teach Premiere Pro because it is the industry standard in agency and brand teams. If you already use DaVinci Resolve or prefer a free tool, ask us during enrollment: core editing concepts transfer directly, and we can adapt export workflows where needed.
Canva free tier is sufficient for Track 1. Premiere requires an Adobe Creative Cloud trial or plan for Track 2. We send setup instructions after enrollment.
Creative production skills that open doors
Social Media Executive
Content Creator
Junior Graphic Designer
Video Editor (Marketing)
Digital Marketing Intern
Freelance Creative Services
AI-Native Digital Marketing
As a standalone qualification, this program prepares you for roles where producing visual content is part of the job: social media executive, content creator, junior graphic designer, marketing video editor, and digital marketing intern at agencies, D2C brands, EdTech companies, and local businesses. Freelancers use these skills to offer poster design, social media packages, and short-form video to clients immediately.
Combined with our other Digital Marketing Foundations tracks (SEO, WordPress) or the full AI-Native Digital Marketing program, you become the marketer who can plan, write, design, and edit without waiting on a separate creative team. That combination is what agencies and startups hire for in 2026.
What you walk in with vs. what you walk out with
| Walk in with | Walk out with |
|---|---|
| No design or video experience | Portfolio of posters, social creatives, and edited video samples |
| Reliance on templates without understanding | Layout, typography, and pacing judgment you can explain in an interview |
| No AI image workflow | Prompt and edit AI visuals safely for commercial marketing use |
| Fear of Premiere or editing software | Confidence cutting, captioning, and exporting platform-ready video |
| No proof of creative work | Presentable portfolio link or PDF ready for job applications and client pitches |
Pick a mode that fits your life
In-Person
Tiruvallur campus: live design and editing sessions, immediate feedback on layout and cut points, shared critique with the batch. Recommended for beginners who benefit from seeing the trainer's screen and getting real-time corrections on composition and pacing.
Online
Live instructor-led sessions via Zoom or Google Meet. Screen sharing works well for Canva and Premiere. Same curriculum, same portfolio outputs. You need a reliable connection and a machine that meets Premiere specs for Track 2.
Hybrid
Attend in-person for Track 1 if design fundamentals are new to you, then continue Track 2 online once you are comfortable with the tools. Or mix based on your schedule. We confirm the plan at enrollment.
All three modes deliver the same curriculum and the same portfolio expectations. No mode is a reduced version.
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